A recent study found that people tend to assume more expensive food is healthier than cheaper food, but that is not always the case. These results suggest consumers may not believe a product is healthy if it is not expensive, while marketers can charge more for a product if consumers believe it is healthy. Today we'll talk about surprising influence of health food prices, the health benefits of certified green buildings and the the effect LED streetlights have on sleep.

Guests:

Rebecca Reczek, Professor of Marketing, Ohio State University's Fisher College of Business
Piers MacNaughton, Research Fellow, Center for Health and the Global Environment at the Harvard T.H. Chan School of Public Health
James Gross, Assistant Administrator, City of Columbus Department of Public Utilities
Richard Stevens, Cancer Epidemiologist and Professor of Medicine, University of Connecticut