Once jokingly referred to as McPaper, USA Today debuted 40 years ago. The national newspaper is known for its generous use of color, national weather maps and the brief length of its stories.

We'll look at the impact USA Today has had on newspapers and the future of daily papers in today's changing media landscape.

Guests:

Rick Edmonds, media business analyst for the Poynter Institute
Tim Franklin, senior associate dean and John M. Mutz Chair in Local News at Northwestern University's Medill School of Journalism