For years Netflix maintained that it wouldn't show ads in its programming and when subscriber growth was steady that wasn't a problem. Now, after subscriber losses in back-to-back quarters, the streaming giant has changed its tune.

The company plans to have an ad-supported tier of its streaming service available early next year and is partnering with Microsoft to help make that happen.

Today on Tech Tuesday we are taking a look at the streaming giants' turn to the ads.

Guests:

Sarah Krouse covers Netflix and streaming for The Wall Street Journal
Faiz Siddiqui, tech reporter covering Uber and Lyft, The Washington Post
Russell Holly, managing editor for Commerce at CNET