I'm Mike McIntyre and I approve this message because it's time someone started talking about the campaign ads that are such dominant part of our lives this election season. On the next Sound of Ideas, what makes a campaign commercial effective? Do attack ads succeed in turning the tide, or just turning our stomachs? And why does there seem to be so many more ads this year than in previous elections.
Karen Beckwith, Professor, Department of Political Science, Case Western Reserve University
Jane Peters, President, Media Management Services
Bill Burges, Founder, Burges and Burges Strategists