When you put a milk jug or a pop can on the curb for recycling, it's just the start of a journey. It's what happens next that's really interesting. On the next sound of ideas, we'll follow the milk jug all the way through the recycling process and let you judge for yourself: Is it worth the effort? The market for recycled materials is strong --you might actually be wearing the water bottle you drank from--and our will to recycle is growing stronger, too, even without the threat of fines.

Guests

Diane Bickett, executive director, Cuyahoga Co. Solid Waste District

Dan Sandoval, senior editor, Recycling Today

Jonathan Kissell, Rumpke Consolidated Companies

Ed Aghajanian, president, EZ Brite Brands