The Super bowl is the NFL's ultimate marquee match-up but for many viewers it's not about football. It's about ads selling for a whopping three million dollars per 30 seconds causing advertisers to go to new extremes to connect with consumers. Mercedes is giving away cars, Justin Bieber and Ozzy Ozbourne make a cameo for Best Buy, and E-Trade brings back its famous talking babies. Monday on the Sound of Ideas a Super Bowl ad recap, what worked for you and which ads will move merchandise.

Guests:

David Moore, President & Executive Creative Director, Liggett Stashower

Jim Gilmore, Co-author, Authenticity: What Consumers Really Want & Marketing Consultant, Strategic Horizons