One out of 10 people watch the Super Bowl just for the commercials. But about 50 percent of Tivo owners will fast forward through commercials on the biggest day of television advertising. With dwindling financial resources, technology and social media, advertisers are forced to come up with new ways to sell their products or services. Instead of forking over 2.8 million dollars per 30-second spot, some companies are putting that money to different use. Pepsi, for one, is giving it away and creating a fairly substantial buzz in the process.

Guests

David Moore, President & Executive Creative Director, Liggett Stashower

Jim Gilmore, Co-author, Authenticity: What Consumers Really Want & Marketing Consultant, Strategic Horizons

Timothy Calkins, Clinical Professor of Marketing, Kellogg School of Management, Northwestern University