According to the chief of the FTC's Bureau of Consumer Protection, the way our habits are tracked online by marketers is akin to someone following you around in the mall, keeping track of every consumer choice you make, from the jeans you buy to how you pay for them and whether you stopped for a cinnabon or starbucks along the way. And, right now, nobody really knows what those marketers are doing with that information and to whom they're selling it.
Guests
Maneesha Mithal, associate director Division of Privacy and Identity, Federal Trade Commission
Jacqueline Lipton, Professor; Co-Director of the Center for Law Technology and the Arts; Associate Director of the Frederick K. Cox International Law Center, Case Western Reserve University School of Law