Each year Case Western Reserve University picks one book above others that entering freshmen are especially encouraged to read. This year that book is "Bottlemania: How Water Went on Sale and Why We Bought It" by Elizabeth Royte. Discussions started on campus last week...part of a year-long focus on water...and Royte will join Mike McIntyre on the Sound of Ideas to explain how the bottled water craze caught on in places where tap is abundant and safe, all the harm all that plastic is doing and how our view of bottled water is still evolving... from "the height of urban sophistication," as one wag put it, to "just another cog in the carbon-spewing, globe-warming industrial machine."



Guests

Elizabeth Royte, author, Bottlemania

Mano Singham, Director, University Center for Innovation in Teaching and Education, Case Western Reserve